Rooted in China. Trusted across the world.
Trade advisory and professional sourcing for businesses operating across China, Africa, and Europe.
Based in Hong Kong, with over 20 years on the ground across mainland China and broader Asia, built on real relationships, in the languages that matter.
植根中国，信誉天下
Connected on all sides.
M&C Lianhe brings together complementary expertise from across China, Africa, and Europe, combining two decades of on-the-ground China market knowledge and African business relationships with deep commercial networks across mainland China's logistics and freight industry.
Martial Ngassa
20+
Operating from Hong Kong, with direct relationships across manufacturing and trade hubs in Guangdong and beyond. M&C Lianhe gives clients access to mainland China that no remote consultancy can replicate.
Years on the ground.
About M&C Lianhe
Martial is a Mandarin-speaking trade advisor and sourcing specialist with over 20 years living and working across mainland China and Hong Kong. He leads every client engagement personally — bringing direct supplier relationships, cross-cultural fluency, and market intelligence built over two decades on the ground.
Michael Chen Zhijiang
Principal Advisor
China Advisory Partner
Michael is a logistics and freight specialist with extensive commercial networks across mainland China. He provides China-side intelligence, carrier relationships, and supplier access that strengthens M&C Lianhe's mandates.
/ WHAT WE DO
Two services. One trusted advisor.
Whether you need market intelligence on a specific opportunity, a verified supplier shortlist, or an ongoing advisory relationship, M&C Lianhe gives you direct access to all three markets, in the languages that matter.
Trade Advisory
Professional Sourcing
For businesses operating across China, Africa, and Europe. Market intelligence, partner identification, due diligence, and relationship facilitation from someone who has built real relationships on all sides.
Structured sourcing from China for African and European buyers. We identify, verify, and negotiate with manufacturers directly in Mandarin, delivering a qualified supplier shortlist with real market pricing and quality oversight.
Free 10-minute introductory call
/ WHERE WE WORK
Sectors of Expertise
Where our track record runs deepest.
Hospitality & Fit-Out
Consumer Goods & Retail
Sports & Lifestyle
Sourcing across footwear, beauty, electronics, homewares, and FMCG. Connecting African importers and distributors with verified Chinese manufacturers at competitive prices.
A unique angle built on Martial's professional football career across China and Hong Kong. Direct access to sportswear manufacturers and sports industry relationships on both continents.
Full hotel procurement from China, including furniture, fixtures, access systems, and operational equipment. Delivered end-to-end for luxury properties.
LED Lighting & Electrical
Security Systems & Access Control
Electric Vehicles & Fast Charging
Sourcing LED lighting systems and electrical equipment for commercial and residential projects across Africa and Europe. A core service since 2014, with a proven supply record across Cameroon, Ivory Coast, Gabon, and France.
Sourcing electronic security equipment, hotel door lock systems, and access control technology. Backed by hands-on experience operating a licensed security company in Hong Kong.
Sourcing electric vehicles and fast-charging infrastructure from Chinese manufacturers for African and European buyers. China leads the world in EV production & M&C Lianhe provides verified access to bring that advantage to new markets.
+ GET IN TOUCH
The right introduction changes everything.
Whether you need a sourcing brief completed, market intelligence on a specific opportunity, or an ongoing advisory relationship — get in touch and we will respond within 24 hours.